http://davidjang.wordpress.com Just another WordPress.com weblog Fri, 18 Jan 2008 14:50:10 +0000 http://wordpress.com/ hourly 1 http://davidjang.wordpress.com/2008/01/18/starbucks-fix/#comment-5 davidjang Fri, 18 Jan 2008 14:50:10 +0000 http://davidjang.wordpress.com/2008/01/18/starbucks-fix/#comment-5 Perhaps they need to expand and work with what they already have, rather than trying to compete with other organizations. In this manner, they can grow qualitatively opposed to quantatively. Their specializatoin will attract new customers and in turn become a new phenonma for consumers. It beats the typical crushing tactics of merging markets on the battle front. It also follows the nature of their ad campaigns before they become big. It will build a better brand and expand on customer loyalty. This will also postion the company to explore different possiblities to counter attack its competitors and permit change w/o scaring away consumers. Think big, think creatively, and blow it up 100x. Quantative, no Qualitative yes. Movies do a good job with that. Pixar came up like that and the new trend in the industry revovles around family social crisis that can be told from thousands of perspectives, yet remain unique, witty, and appealing to the audience. I am sure you must be asking what then should starbucks do? Perhaps they need to expand and work with what they already have, rather than trying to compete with other organizations. In this manner, they can grow qualitatively opposed to quantatively. Their specializatoin will attract new customers and in turn become a new phenonma for consumers. It beats the typical crushing tactics of merging markets on the battle front. It also follows the nature of their ad campaigns before they become big. It will build a better brand and expand on customer loyalty. This will also postion the company to explore different possiblities to counter attack its competitors and permit change w/o scaring away consumers. Think big, think creatively, and blow it up 100x. Quantative, no Qualitative yes. Movies do a good job with that. Pixar came up like that and the new trend in the industry revovles around family social crisis that can be told from thousands of perspectives, yet remain unique, witty, and appealing to the audience. I am sure you must be asking what then should starbucks do?

]]> http://davidjang.wordpress.com/2008/01/09/hello-world/#comment-1 Mr WordPress Wed, 09 Jan 2008 01:09:51 +0000 #comment-1 Hi, this is a comment.<br />To delete a comment, just log in, and view the posts' comments, there you will have the option to edit or delete them. Hi, this is a comment.
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